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Benefits of Social media management   Social media platforms are the most essential methods in today’s times for businesses and start-ups to connect with their customers and to market and advertise their business. Social media platforms help boost the sales of a business as well as propel lead generation.  Approximately three billion people worldwide are using social media platforms every day and more than a million are logging onto their social media accounts every month, thereby leading to an exponential growth in user count and engagement for businesses present on these various platforms. It is a place for all businesses, small or large, to be in order to cash in on the benefits of social media marketing and to help the business grow and expand. Increases Brand Awareness One of the chief benefits of social media marketing for business is that the majority of their customers are present on these platforms and it is the best way to catch their attention a...

Importance of Video in Digital Marketing According to  TechCrunch , nearly 1 billion hours of YouTube videos are watched around the world each day. This incredible metric isn’t totally surprising though because videos have dominated the digital marketing space for a while and are forecasted to continue growing, which is why marketing through video should be part of your digital marketing strategy. Why Include Video in Digital Marketing? There are hundreds of reasons why digital marketers should choose to create videos, but some of the most impressive statistics that prove the importance of video in digital marketing are: 1.     97% of marketers claim that videos help their customers better understand products. 2.     81% of businesses are now using video as a part of their digital marketing strategy. 3.     Live videos account for 13% of total traffic 4.     90% of consumers claim a video will h...