Importance of Video in Digital Marketing According to TechCrunch , nearly 1 billion hours of YouTube videos are watched around the world each day. This incredible metric isn’t totally surprising though because videos have dominated the digital marketing space for a while and are forecasted to continue growing, which is why marketing through video should be part of your digital marketing strategy. Why Include Video in Digital Marketing? There are hundreds of reasons why digital marketers should choose to create videos, but some of the most impressive statistics that prove the importance of video in digital marketing are: 1. 97% of marketers claim that videos help their customers better understand products. 2. 81% of businesses are now using video as a part of their digital marketing strategy. 3. Live videos account for 13% of total traffic 4. 90% of consumers claim a video will h...
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