Video Editing
Importance of Video Editing
- Pre-production
- Production
- Post-production
Post-production is primarily the editing stage. But
why is video editing important? I’m not here to tell you that video editing is
the most important of them all, hands down. I’m here to tell you that without
it, you’ll be left with a complete mess. It’s true that all roles of video
production are important. Without a good cameraman, your shot is ruined.
Without a good director, your scenes are disorganized and confusing. But
without an editor, all of the other aspects of video production can no longer
come together to create the masterpiece that you’re trying to create. To better
understand this point, here are some of the reasons video editing is so vitally
important:
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The Perfect Flow
Your film (short or long) can be absolutely amazing
with virtually no errors or room for improvement up until the post-production
process; however, the flow you have in mind is entirely dependent on the
editors working with the director and cinematographer. Have you ever been
shooting a scene when all of a sudden something unexpected and completely
unpredictable ruins it? For example, if a light blows out, you have to replace
it and start anew. The flow that you had may have been wonderful, but it can be
jammed up in the blink of an eye. When an editor receives the footage, their
primary goal is to make it as smooth and organized as possible. Basically, they
want to contain the flow that you established. As an editor, it’s their job to
make this happen (in conjunction with the director, producer, cinematographer,
and anyone else involved in these decisions of course). It’s capturing this
flow with cuts, pace, and sound that makes a stunning film.
Cutting Your Way to Success
In video editing, one of the most common and most
effective ways to achieve the perfect flow is through cuts. Cutting in and of
itself is not difficult: you choose a start and end time and there you go, it’s
gone. But that’s not all that goes into a cut. To make your video’s flow ideal,
you have to cut shots at the perfect time. Timing is critical! Cut it too soon
and you end up with a sudden stop that the audience was not expecting. Cut it
too late and you end up with a shot that seems to drag on forever.
Switching Gears…or Scenes
Transitions make all the difference in the world to a
scene. Sometimes, without a transition you end up with a jumpy, fast-paced mess
that nobody wants to watch. Video editing makes these transitions smooth and
elegant. The flow that the editor is trying to preserve is what makes the film
great, and transitions (in conjunction with cutting) are a way to keep the pace
of the film controlled. With the pace under control, the editor can focus on
equally as important changes, such as continuity editing, colouring, layering,
and sound editing.
The Forgotten One: Sound Editing
What the first thing is that comes to mind when you
hear the word “editing”? I’m going to guess you didn’t answer with sounds and
voice-overs. Everyone thinks of video editing as the visual part. Although this
is true, it’s not the whole story. Editing a film so that the pictures flow
does not necessarily mean the audio flows as well. Adjusting volumes levels and
synchronizing audio clips with video clips can be anything but a walk in the
park; however, it can also make your film exactly as it was intended. Sound
editing is how your film can set the mood and evoke emotions from your
audience. Replacing a sound track with another, unintended one can really open
your eyes to what it is sound editing truly does for us.
These are just some of the importances of video editing for a small business and can help improve the business in significant ways. For further in-depth knowledge and learning of video editing techniques to improve the business, entrepreneurs can enlist the marketing services offered by skyrocket.
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